Category Archives for "Social Networking for Musicians"
So, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you. They don’t care that you’ve paid them to get all those likes either! Despite the fact that Facebook have happily pointed out for years that all businesses […]Continue reading
Steve wrote a great introduction to analytics for musicians a few months ago, which I’ve just updated and added in some extra links. Start there before reading this ‘Analytics for Musicians – Part 2′. Once you’re au fait with the concept of looking at data about your online activity this post should add a few […]Continue reading
Yes, it upsets me to call the musician part of myself a ‘Brand‘. It sounds so corporate, but that’s the nature of the business. All areas of commerce are now moving towards and using similar techniques of promotion so advice can be taken from other forms of marketing. Therefore a common language that works across […]Continue reading
It’s all very well expecting your fans to be loyal and follow you to the end, but we live in a fast consumerist society where even your most loyal fan will let their attention wander unless you become a master of what social media experts like to call ‘fan engagement‘. The thing is, it’s not […]Continue reading
This is a guest post. Nick Lewis is a digital strategist working on behalf of Zimbalam – leaders in digital music distribution. One of the first things everyone learns about social networking is the importance of keeping up a regular stream of content. This can be daunting for people more interested in micro-tones than micro-blogging, […]Continue reading
This is a guest post. Chris Rockett is a musician and music marketing consultant from London who uses Direct-to-Fan marketing tactics to help level the playing field between DIY musicians and major label artists. Feel free to follow along on his Music Marketing Blog or Facebook Page. A common email I get from up and […]Continue reading