Steve, Author at Make It In Music

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All Posts by Steve

Analytics for Musicians – Part 1

Yes, it upsets me to call the musician part of myself a ‘Brand‘. It sounds so corporate, but that’s the nature of the business. All areas of commerce are now moving towards and using similar techniques of promotion so advice can be taken from other forms of marketing. Therefore a common language that works across […]

Do You Need A Licence For A Cover Song?

What’s the law when you want to release a cover of someone else’s song? And where do you get the licence?

5 Rules of Fan Engagement in Social Media

It’s all very well expecting your fans to be loyal and follow you to the end, but we live in a fast consumerist society where even your most loyal fan will let their attention wander unless you become a master of what social media experts like to call ‘fan engagement‘. The thing is, it’s not […]