2011

7 steps to break your band in 2012

by Ian on December 31, 2011

Another year over and what have you done? That imperfect Lennon quote is the question that every musician will be asking themselves as this year ends and the next starts. If you feel or know that you didn’t achieve what you wanted with your music in the previous year, what are you going to do [...]

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Never Give Up

by Ian on November 11, 2011

I’m not a Michael Bublé fan. It doesn’t matter though, because he is an example of effort and application that you can follow regardless of what you think of his music. Nonetheless, I have enormous respect for what he’s achieved and how he kept going to get to where he is today. He never gave [...]

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How to promote music on Spotify

by Ian on November 4, 2011

I’ve been looking at how to promote music on Spotify. There’s a couple of things that I needed to sort out for artists that I work with relating to their presence on Spotify. That led me to start to make some decisions about the basics of using Spotify for promotion as a musician – so [...]

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Is my music good enough?

by Ian on October 20, 2011

“How do I get noticed?” We get asked that…. a lot. People approach us all the time – both as a result of writing the posts on this site and in our day jobs as managers and consultants. And then, about half of the people who ask that, follow up with a second question. “Is [...]

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Sample clearance – a cautionary tale

by Ian on October 11, 2011

I used to be a music lawyer and I was a bit of an authority (for a while) on sampling and sample clearance in the early ’90′s. Then I ran a bunch of dance labels and worked with a lot of electronic artists. I have cleared a lot of samples but I have released way [...]

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The Future of Music

by Ian on October 5, 2011

Want to know the state of the music industry right now and where it’s headed? Want to know what some of the sharpest marketing minds in the world think are the things that matter in the future of music? If so, I’d take the time to read this presentation from J. Walter Thompson. These people [...]

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