March 2009

How to avoid spending forever updating your myriad social networking pages

by Amanda on March 28, 2009

One of the problems involved with effective social networking and online promotion as a musician is the amount of time it takes. If you have a profile on all the relevant sites, and update your shows and news on relevant listings sites then you’ll slowly find yourself spending more and more time online and less [...]

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Does Live Music outpacing Record sales mean the end of your dream?

by Ian on March 26, 2009

Last week in the UK, the International Live Music Conference took place, at which 1000 attendees from 57 countries debated the health of the live sector. It is, as it turns out, in very rude health. One speaker delivered an amazing fact, something that we all probably thought was coming. Live music revenues in the [...]

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How should you approach a record label or manager?

by Ian on March 24, 2009

What’s the best way to get the attention of a music industry executive when sending in a demo?  Just picture their usual response – a cursory glance at a web page or a CD tossed in the bin without being listened to. I can’t begin to tell you how many thousands of demos I’ve not [...]

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Is MySpace still important for musicians?

by Amanda on March 20, 2009

Is MySpace still as effective and as essential for musicians as it was a few years back? My honest answer is ‘yes’. I think it has passed its most dominant moment, but I actually do think it’s now more important than ever in the part that it plays in your career and promotion of that [...]

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Seth Godin on the Future of Music

by Ian on March 20, 2009

Just pointing you to something else to check out. Seth Godin is a web leader who talks and writes on all aspects of permission marketing, web 2.0 and god knows what else, but he has a particular interest in the music industry. You may well already have heard of him. He has just given an interview to [...]

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A Brilliant simple Twitter viral marketing trick!

by Ian on March 18, 2009

Very short post, but really very cool and worth thinking about how you can use it. I just stole this from Frank Kern, legendary Internet marketer (who you should check out if you don’t know him), but he in turn nicked it from Mike Filsaime – check him out too. It’s just a little bit of [...]

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