Analytics for Musicians – Part 2
Steve wrote a great introduction to analytics for musicians a few months ago, which I’ve just updated and added in some extra links. Start there before reading this ‘Analytics for Musicians – Part 2′. Once you’re au fait with the concept of looking at data about your online activity this post should add a few […]
Continue readingAnalytics for Musicians – Part 1
Yes, it upsets me to call the musician part of myself a ‘Brand‘. It sounds so corporate, but that’s the nature of the business. All areas of commerce are now moving towards and using similar techniques of promotion so advice can be taken from other forms of marketing. Therefore a common language that works across […]
Continue reading5 Rules of Fan Engagement in Social Media
It’s all very well expecting your fans to be loyal and follow you to the end, but we live in a fast consumerist society where even your most loyal fan will let their attention wander unless you become a master of what social media experts like to call ‘fan engagement‘. The thing is, it’s not […]
Continue readingSocial Networking for Musicians – Quality vs Quantity
This is a guest post. Nick Lewis is a digital strategist working on behalf of Zimbalam – leaders in digital music distribution. One of the first things everyone learns about social networking is the importance of keeping up a regular stream of content. This can be daunting for people more interested in micro-tones than micro-blogging, […]
Continue reading15 Social Media Power Tips from an expert
Mari Smith is a recognised global expert on all things ‘Social Media’ with a particular expertise in Facebook, so when she’s handing out Social Media tips, I’m listening. Unlike a lot of folk who peddle their Social Media wares by regurgitating received wisdom and spouting theory, she is one of the few who is in […]
Continue readingSocial Bookmarking – is it any use to musicians & can it be done quickly?
This is a really quick post. I’ve just signed up for OnlyWire, a service that allows you to bookmark any webpage to a whole load of Social Bookmark sites at once. It takes a while to set up but if you need to have webpages added to those sites, as I do, then it is […]
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