Radio Airplay Monitoring – What’s in it for you?
What if you could track every play of your music on radio or TV, anywhere in the world….in real time? What could you do with that information? Would it make a difference to your music marketing and promotion efforts? And, what else might you learn if you had this information? Well, you’re about to find […]
Continue readingMusic Blog promotion – how and what to do
What’s the best way to get your music noticed online? Is it a Facebook page, a thriving Twitter presence, YouTube videos, your own site? They are all a factor (and I’m always banging on about how essential your own site is – because that’s true), but the one thing that any musician can and should […]
Continue readingOnline Music Marketing – step by step plan
I came across this brilliant pdf report by Virgine Berger about a month ago that sets out a blueprint for your online music marketing and asked her if we could pass it on to you for free. She was happy to let our readers have it, but we didn’t get round to posting it until […]
Continue readingOnline Music Marketing – the Devo Way
I just read about this minisite that Devo put up a few days ago and tweeted it, but thought I ought to leave a permanent post about it and just give a little more detail. It’s a brilliant piece of online music marketing. Why? Well, it’s a perfect example of fan acquisition, engagement and selling. […]
Continue readingHow can Pandora help you to reach people who already like your music…..but don’t know it!?
You already know that having your music available digitally is becoming more and more important in today’s DIY musician environment – essential really. As owners of an extensive music catalogue that we have for sale in a whole load of places, we can tell where our digital sales come from by looking at traffic and […]
Continue readingHow to promote music online – practical examples and theory
A Guest Post by Bas Grasmayer To the readers of the Make It In Music blog, I would like to present my paper looking into some of the best practices of the online promotion of new music releases. The paper identifies trends at play in the online practices of music promotion, looks at five different […]
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