And does it matter? Can you learn and practice to become a better musician, songwriter or performer – or are you stuck with the level of innate ability that you were born with? I’m a firm believer in the theory that you can improve through long term concerted effort and practice. Constantly honing your skills […]
Continue readingYes, it upsets me to call the musician part of myself a ‘Brand‘. It sounds so corporate, but that’s the nature of the business. All areas of commerce are now moving towards and using similar techniques of promotion so advice can be taken from other forms of marketing. Therefore a common language that works across […]
Continue reading
What’s the law when you want to release a cover of someone else’s song? And where do you get the licence?
Continue readingIt’s all very well expecting your fans to be loyal and follow you to the end, but we live in a fast consumerist society where even your most loyal fan will let their attention wander unless you become a master of what social media experts like to call ‘fan engagement‘. The thing is, it’s not […]
Continue readingActually, yes you do! And it is the single most annoying issue that I have to deal with time and time again with every musician, apart from perhaps those who refuse to listen to constructive criticism about their material. I think it stems from the misplaced belief that when you believe that what you’re doing […]
Continue readingMy return to the front line of music management and major label artists has given me a number of insights into how things have changed over the last five years. Some of the changes are the same for every artist, from the DIY musician to the global superstar – digital downloads, social media and increased […]
Continue reading