I just got back from two weeks holiday and cleared out my inbox – well over 1000 emails, including over a hundred from artists asking me to check them out.
I try to check out all the bands who send me mail – both to us for this site and also people checking in with us for management.
But, more than half those emails had either no link or what they thought was a link, but it wasn’t ‘clickable’.
Now, I care more than most who do my job, and I also spend time advising artists here and one-to-one, so I know how it feels to get no response to a demo or email. But, most people in this business are sharks who are too lazy to do anything you want of them. They’ll claim that they’re too busy (most aren’t), but whichever way you look at it, when you’re asking them to do something, you need to make it as easy as possible.
So, make sure that in every mail that you send, you have a link, to your MySpace, band website, Facebook Fan Page etc.
Despite the title, I’m not going to give you the full rundown here on how to make a link in your email or Biog / Press release (both because it is really easy to work out and because there’s some links at the bottom), but I am going to reiterate the point of this post – that you need clickable links!
Remember to put the link in and make it clickable.
In most cases, all you need to do is put ‘http://’ before your ‘www.ourbandsite.com’ bit of your web address, so that you have ‘http://www.ourbandsite.com’. That will make it clickable in most email applications.
In some mail programmes, you don’t even need to do that (Gmail, for example) as the mail programme will make the link clickable for you if you just put the www in.
I’m not going to go in depth on what else you might need to know – the links below pretty much cover that (as well as making a text phrase clickable) – as almost everyone reading this will know how to do it anyway.
At the risk of overdoing it, the point is – don’t forget!! I know I’m right when I tell you that if a link isn’t clickable maybe half the people who would’ve checked your site or MySpace page out, won’t bother.
Did I make my point? Sorry to bang on, but it’s important!
Useful links on how to do this in many programmes below:
Copying & Pasting hyperlinks in email
How to Insert a Link in an email using Microsoft Outlook
StumbleUpon
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Facebook
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