by Ian on October 5, 2011
Want to know the state of the music industry right now and where it’s headed?
Want to know what some of the sharpest marketing minds in the world think are the things that matter in the future of music?
If so, I’d take the time to read this presentation from J. Walter Thompson.
These people know their stuff seeing as they are the leading marketing agency in the world.
The presentation covers a very wide range of topics, starting with looking at where the music business is right now. It then looks at the sea changes that are occurring in the consumption of music (streaming being paramount) but also in music production and promotion.
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by Ian on September 30, 2011
I’m very short of tech skills!
That’s an issue today as I need to make sure that I don’t fall foul of the overnight Facebook Fan Page SSL changes.
If I do, come tomorrow, parts of our Fan Page will be disabled.
Maybe yours will too?
It made me think that it’s worth bearing in mind that it doesn’t matter if you’re lacking in the geek department. I so often hear from artists that they can’t get a website built or maintain it as they don’t know HTML or WordPress.
That’s bollocks.
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by Ian on September 28, 2011
If you want to learn how to use YouTube, it would be nice to learn from the people at YouTube themselves.
You already know that every musician can benefit from having a lot of video on YouTube, whether it’s traditional videos, lyric videos, simple videos of audio against a sleeve image or backstage/rehearsal footage.
You film it, upload it and hopefully it’ll attract attention, be spread by existing fans and lead people to discover you and your music.
That’s the idea. And it works – there can be no doubt.
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by Ian on September 22, 2011
Image courtesy of 'hillary the mammal'
You may well have heard about this guy – Jonathan Mann.
Most likely it’s for his song about the iPhone 4 antenna that’s had well over a million hits on YouTube.
He set out on January 1st 2009 to write a song a day and upload it to YouTube – and he’s stuck to it. His channel videos have over 5 million views and he’s getting on for 10,000 subscribers on YouTube.
The point of talking about him is not to reference the way that he has built a niche following – although I assume that it has been successful enough to give him a sustainable DIY musician income from the YouTube partner programme and the opportunities that it has created for him. And I applaud him for that.
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by Ian on September 14, 2011
What if you could track every play of your music on radio or TV, anywhere in the world….in real time?
What could you do with that information?
Would it make a difference to your music marketing and promotion efforts?
And, what else might you learn if you had this information?
Well, you’re about to find out.
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by Ian on August 12, 2011
You need to learn what the music business is all about, right?
And you need to learn from people who actually know what they’re talking about?
If that’s you, read on.
Knowing how the music business works will help you chart your way through it and tell you what you need to learn to promote and market your own music.
That’s what these two music business pdf‘s are all about. Oh, and they are free to download.
Music Business Handbook Volume 1.
Music Business Handbook Volume 2.
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