I’m posting this because once again I’ve been inspired by something on Ariel Hyatt’s blog – a new post entitled ‘Increasing the Frequency of Purchases’
If you read our blog you’ll know that we think she writes a lot of great information and that we follow her blog. So, check her post out, but what about the video below?
Well, both are all about how you can find ways to sell more stuff to your fans (not just music) and, in the process, have them become more involved in the process of promoting you to new potential fans.
The video is of a guy called Michael Masnick who runs a company called Techdirt that is very future thinking and all deep into Web 2.0. In it he expands on an earlier lecture he gave that looked in detail at how Trent Reznor has been interacting directly with NiN fans and bypassing the record company model.
However, in this updated talk, he answers the criticism that it’s easy for Trent Reznor with an already massive fanbase, but it’s not for you when you’re starting out. Well, he shows that myth can be debunked by thinking outside the box by reference to four unsigned artists who are doing very well – including one, Corey Smith, who turned over $4 million last year as a DIY artist. Not bad.
Check it out and I’d love to see comments about anything that you’re doing that fits with these ideas to develop your relationship with your fans and gets them to buy more from you.
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{ 7 comments… read them below or add one }
Thought this was great – excellent way of getting a message across. Full of some clever ideas
I’m familiar with Masnick’s ideas – he is probably one of the most articulate proponents of ‘Music 2.0.’ I wonder how this presentation would sound now that Trent Reznor has very publically abandoned social media.
The direct fan relationship is a powerful thing – but it isn’t without its risks! I think the most important thing is to have clear plan before beginning to spread your personal brand around the net.
Great presentation. He reaffirmed my feelings about sales in general. It is the personal connetions we make that are most meaningful to people. It doesn’t really amtter what you are trying to sell. If the buyer feels he has made a personal connection and fells you actually care about him – he will support you.
Great post
Hi. Thanks for posting this!
A bunch of folks have been asking the question that Refe asked, about Reznor’s “retirement” from social media. I think that story is being overblown, first of all. I believe he’s really only cutting back on Twitter usage, and if I had to guess, I’d say he’ll be back eventually.
But most of what he did didn’t rely directly on social networking software. I think people are jumping too far into believing that “connecting with fans” means “using Twitter/Facebook/whatever.” It doesn’t necessarily need to be that way.
For many up and coming artists, I’m sure such a platform helps, but with an established artist like Reznor, he has many other ways to connect with fans, and can choose which ones make the most sense. Unfortunately, Twitter may have brought out too many of the “haters” and that’s a waste of any one’s time.
Either way, thanks for posting the video. Glad you enjoyed it!
Mike
Mike
Thanks very much for noticing and commenting. I learnt a lot from the video and am really glad to have it on the site. Any time that you want to write a guest post for us, you’ll be very welcome!
Ian
not sure this wld work in UK