10 Tips to make your Facebook Music Page work better

by Admin on March 24, 2011

Facebook musician tips 225x300 10 Tips to make your Facebook Music Page work better

Image by aintakhart

This is a guest post. Chris Rockett is a musician and music marketing consultant from London who uses Direct-to-Fan marketing tactics to help level the playing field between DIY musicians and major label artists. Feel free to follow along on his Music Marketing Blog or Facebook Page.

A common email I get from up and coming musicians…

“Dear Chris I’ve been reading your stuff for a while, and I know that I should be using Facebook but my page is just dead, I have a lot of fans on Twitter and the blog but when it comes to Facebook nobody seems to be interested. Can you help?”

Well in this post I’m going to lay out a few of the “instant win” things you can do in the hope that we can cure this Facebook problem.

The first thing you need to know is that Facebook is very different from building a following on your blog or Twitter. Some would say that it’s a little bit more tricky because you’re dealing with real people who cannot hide behind a fake Twitter profile or anonymous blog comment.

This means that interaction on Facebook is much more real and rather than being scared of this fact you can use it to your advantage if you approach things in the right way.

Why are you on Facebook at all?

The very first step is to sit down with a pen and paper and work out what you are trying to achieve from the big daddy of social networks in the first place.

  • Are you trying to build your fan mailing list?
  • Is your goal to build a strong relationship with your fans?
  • What do your fans get out of following you on Facebook, that they can’t get anywhere else?
  • Do you have your own website or is Facebook your main presence on the web?

For most bands and musicians the aim will simply be to get more fans faster, but I would also like to suggest that there is a lot of benefit from just building a close personal relationship with your fans because they will then feel protective of your music and responsible for letting others know about what you do.

It’s good to get a clear idea of what you’re trying to achieve in the beginning so that we can steer the musical ship in the right direction. When you’re sure of your aims, get started.

1. Promote Your Fan Page

To be honest, it’s easy to let people know about your page because Facebook have made a whole bunch of widgets and like buttons available for you to use.

The point is that you want to give your fans a way to like your pages even if they are not on your website.

Watch the video below for information on how to add your Facebook page to your blog.

2. Commit to Four Posts Per Day

As you may have heard before, my golden rule for success online is “quality and consistency” and this is true of nearly every aspect of your career.

If you really want to make more of a Facebook splash, commit to producing four quality posts each day, and remember that you don’t have to always go on about what you’re doing. Most of the time you should find the coolest new stuff in your music scene and start a conversation about it.

If you use bit.ly you can keep track of which of your posts gets the most clicks and at what time of the day. That way you can see when your fans respond the best.

3. Lose the Auto Posting Tools

I love tools that make life easier and there are a lot of sites out there like ping.fm which will let you post to all your social networks in one go.

The problem with using these kinds of tools on Facebook is that your page success is all about the interaction you achieve with your fans. So if you post up something cool, get a bunch of comments and never even reply, your fans will move on.

People want something unique on Facebook and not just another version of the same message they’ve seen on Twitter, Stumble Upon and Digg.

The other problem is that auto-posting sites just post the link with no image, and if you have ever been on a band page which has automation set up you will know how crap a spammy list of links really looks.

4. Post Your Thoughts and Ask for Theirs

The main area of your fan page is the wall – this is the heart of the action and the place where you’re going to have most participation with your fans.

The secret when you’re posting is to say something like…

“Hey guys I just found this link to a great thing, have a look and let me know what you think.”

Each time that somebody makes a comment on your wall all their friends see it and it will be a like a little recommendation for your music.

5. Don’t Just Post Links

Flickr 10 Tips to make your Facebook Music Page work betterI would say that about 90% of the stuff on most Facebook pages is just people finding a link to a website and then posting it up. This can get a little bit boring after a while.

If you start to paste in YouTube videos, Flickr images and slideshow presentations, you will make your page stand out from the crowd and people will be more excited by your content.

Fans really love visuals and a lot of people aren’t using them to their best advantage.

6. Quality and Consistency

One reason that people will fan you on Facebook is because they know that you regularly post up great stuff that they can share with their friends.

It’s kind of like a time saver; they can look cool to to their friends by piggy backing on your greatness!

Never forget this…

Quality takes longer, but the benefits in the long term (and even in the short term) are so much better.

Always ask yourself if what you are giving to the fans is really going to impress them.

You want to be their secret source of fun, and not post a bunch of crap and noise just because it kind of relates to what you do.

7. Create a Cool Homepage

The truth is that Facebook kind of sucks for creating a unique design. You will always have the simple blue Facebook stuff everywhere, which we all know and love.

But the fact is that you can use this to your advantage.

You need to create a ‘landing page’ that lets the music fans know what you’re all about, and asks them to “like” what you are doing in exchange for something cool.

You could even put a welcome video on your page.

It’s likely that your fans will have never seen anything like this before, and you will stand out from the crowd.

Facebook’s latest change, by introducing iFrames for Fan pages (and letting FBML die a death), has made this more complicated, although there are lots of apps coming out to make it easier.

I know that Ian is going to do some posts on this on this blog, but for now, check out the video below from a marketing blog that has great ideas.

How to build a Facebook Landing Page using iFrames.

8. Be a Chat Monkey

The whole point of being on Facebook in the first place is conversation and friendship, not just a one way stage for your ideas.

If you can catch your fans the minute they post on your page you have the chance to build a back and forth conversation that all their friends will see, and which will give your page a big boost.

Hyper Alerts 300x69 10 Tips to make your Facebook Music Page work betterThis is the underground tactic that successful Facebookers use to build a loyal following to their fan page.

The problem is that you don’t want to spend your whole life just watching the news feed in the hope that people may comment. No problem, you can use a cheeky little service to send you an email each time somebody posts.

Visit Hyper Alerts.

9. What is The Sweet Spot?

I referenced to this in another point, but it is so important I want to go over it once more.

Time matters on Facebook

If your fans all work ‘nine to five’ then there is no point posting all your content at 11am because unless they’re doing some sneaky underground social networking, nobody will be listening.

There are no rules here because each set of music fans is different. The best thing to do is to shorten your links with bit.ly and then try posting at all different times of the day.

After a week or so you will be able to see which times work best for you.

10. Check Your Stats

All the stuff I work on has a “Daily Dashboard” which is just a spreadsheet I use to track things like how many albums were sold, how many people joined the mailing lists and how many people visited the sites overall.

But remember that tracking can be like crack for music marketers and you should limit yourself to 10 minutes a day and then start to implement your findings.

Facebook Insights 300x110 10 Tips to make your Facebook Music Page work betterFrom my point of view, the main goal of tracking anything is so that you can stop doing things that have very little impact. Put your time and money investment into the tasks that will get you to your outcome the fastest.

Facebook makes tracking very easy with a tool called “insights” which you can see above. You should check in there every day and see what is working for you.

Final thoughts

Well that’s my brain dump over!

This is not a comprehensive list, but just a starting point for you to begin taking real advantage of the biggest website on the web right now.

I’d love to hear what’s working for you and any secret tricks you have learnt to boost your page.

Let the comments below be your playground!

Talk soon,

- Chris

Related Posts:

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Comments

{ 30 comments… read them below or add one }

Ian March 24, 2011 at 3:59 pm

Chris – thanks for a great post.

I agree with you for the most part with point 3 – don’t auto-post if you can help it. But if there are times where it would really help, doing it through a Hootsuite account to your FB page does allow posting of links with an image – check it out.

Ian

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Albert Freeman March 15, 2012 at 6:53 pm

There is another point worth mentioning about auto-posting. I read today that Facebook’s EdgeRank algorithm (the complex maths that decides whether a post will show in a fan’s newsfeed) favours direct posts over auto-post and syndicated posts. Also, individuals can block certain apps that auto-post, so would never see these posts. Manual posting avoids these potential problems.

But I agree with Ian, I use Hootesuite, and love the way it does include a ‘preview’ in its Facebook posts, which most other schedulers don’t.

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Ian March 18, 2012 at 7:43 pm

Hi Albert

Those are very valid concerns about auto-posting and I’ll always basically seek to post live on any social media channel, especially as edge rank and the algorithms become ever more sophisiticated. Still there are times where a Hootsuite or timed post will do!

Ian

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Miguel March 24, 2011 at 4:11 pm

I love the stuff on this site. This is relatively simple stuff – apart from the landing page that I got to try and do – but it is all good advice.

Please keep it coming. Artists like me rely on this kind of help.

Migs

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Admin March 24, 2011 at 6:38 pm

Miguel – We will keep adding as much great help as we have time to do!

Please keep coming back.

Ian

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Music Marketing Chris March 24, 2011 at 4:19 pm

Thanks so much for posting this Ian, I’ll keep an eye on the comments and jump in if anything comes up.

Hope your readers find value in it.

- Chris

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Admin March 24, 2011 at 6:36 pm

I’m sure they will and thanks again.

Ian

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Trevor Marty March 24, 2011 at 9:43 pm

I like to post stuff that’s not all about me too. I mean so let’s say you’re on the NPR music website and find some great band. Well, link it up on your fanpage. I think people like it when you can see beyond your own backyard.

Trevor Marty

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Admin March 24, 2011 at 10:40 pm

Trevor – absolutely right. 70% or more of what you post to your fan page should NOT be directly about you and your music. It should be about things that fit within your musical frame of reference and that place your music within the context of your everyday life – but not pitch after pitch!

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Music Marketing Chris April 22, 2011 at 2:51 am

Also agree with this 100%

Social media is not all about you, and I have found one of the best ways to engage with the fans to become a trusted source of the latest information.

- Chris

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Japheth Campbell March 25, 2011 at 2:56 am

Chris,

I’ll tag on to Ian’s comment about Hootsuite. As an automated tool, it has helped me in spreading out my messages during the day across various networks. As you said, the most important element is being able to interact with those who respond to the posted messages. Hootsuite goes beyond just being an automated tool by helping to organize all the social connections in one place. I use their Mac app. It allows for having the different services (e.g. Twitter, Facebook, and Myspace) in a separate tab. Then streams can be created for each service to quickly see how fans are responding and respond back to them, all from one location.

There is one other service called Timely (http://timely.is/) that helps in getting out the message to fans when they are most likely to interact. The free version is Twitter based, but the Pro version adds Facebook. I’ve been using the free version, taking the times it decides for my tweets, and then using Hootsuite to schedule Facebook and LinkenIn messages at the same time.

Thanks for a great article!

- Japheth

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Admin March 25, 2011 at 9:20 am

Thanks Japheth.

I’ll check that other service out although I am a big fan of Hootsuite.

Ian

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Music Marketing Chris April 22, 2011 at 2:56 am

Hey Japheth,

Sounds like you have a really good handle on this stuff.

To be totally honest with you I have not gone with hoosuite as yet because I really want to stick just with Twitter and Facebook while their the biggest.

I’m in the UK so I can do my most important work in the morning and then answer all my messages personally when the USA wakes up.

A quick and thoughtful response seems to make people smile ;-)

- Chris

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James March 28, 2011 at 5:42 pm

Unfortunately, Hootsuite doesn’t allow you to post to Groups on Facebook. Once that is fixed, I’ll be a bigger fan.

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Admin March 29, 2011 at 8:28 am

Ah, that is true. I’m sure they’ll get to it. The more I use it, the more impressed I get with Hootsuite.

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Phumlani banda March 30, 2011 at 1:44 pm

that powerful man

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Marius Amado-Alves April 16, 2011 at 3:01 pm

Today the facebook machine told me my friend Anne Goodwin had posted a reply to a comment I had left here. So I came here to read it. But I could not find either. Did you erase them? Why? Just curious. Thanks.

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Admin April 16, 2011 at 3:42 pm

Hi Marius

No, we didn’t erase them – but we have had to temporarily disable the Facebook comments system as they were causing a problem with our page design here on the blog that we couldn’t work out!

My designer is hoping to fix it and have them back on the site on Monday. I think that the old Facebook comments will reappear but we’ll have to wait and see!

Ian

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Music Marketing Chris April 22, 2011 at 2:58 am

Hey Ian, I had a similar problem.

Facebook comments plugin killed some other Facebook tools on my blog.

Very annoying because I really think it’s a powerful thing.

- Chris

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Olivia Lynn April 25, 2011 at 10:05 pm

Great article! Will be taking notes!

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Derek King April 29, 2011 at 4:16 am

This is very good advice, especially the part about using bit.ly to learn when your fans are most active, there’s no sense in spending all your time trying to converse with your fans when they aren’t online. I also agree that while automated posting systems are extremely helpful with the busy schedule I keep. Its still very very important to actively create a sense of open communication between yourself and your fans. As it was stated above your fans can and will become your best source of advertisement if they feel connected, and like they are an important part of your life and career.
Thank you for writing this great content I look forward to reading more.

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Ian April 29, 2011 at 8:12 am

Thanks for the comment Derek. Enagaging all the time rather than having periods where you disappear on your fans is also extremely important for the DIY musician.

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Music Marketing Chris May 7, 2011 at 9:00 am

Glad you enjoyed it Derek!

Always good to notice what’s working do then do a lot more of it ;-)

- Chris

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moker May 25, 2011 at 6:59 pm

Four posts a day? That’ll lose you a serious amount of fans/likes/followers.

Ludicrous.

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Ian May 26, 2011 at 8:01 am

I kind of agree. That number is Chris’s view (we don’t edit guest posts) and I know that he thinks it’s right from his experience. In my experience, once a day is enough but it’s the interaction in comments to that Wall post that keeps people involved but not annoyed by too much noise in their News Feed.

I know Chris watches the comments so he may well comment on his numbers.

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Music Marketing Chris May 27, 2011 at 12:04 pm

Hey Moker thanks for your comment.

My personal experience is that if your posting quality content, hitting up your fans more than once a day won’t have any negative effect.

…and this gives your another opportunity to make a “check move” with them, which is cool. (Google “check move theory” it’s pretty cool.)

If you notice that you’re getting a lot of negative feedback or loosing fans either your content is not making the right connection or you’re people might be quite strict about the content that shows in the news feed.

As always it’s good to test new things to see what works best, but your totally welcome to ignore me if you like ;-)

- Chris

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Kris December 20, 2012 at 7:19 am

Hi there,
Are these tips about a landing page still updated for to the new facebook with timeline? I’m new on facebook and got on this page in searching for tips, however i can’t manage these things… Someone any idea’s?
Thanks

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Ian January 3, 2013 at 8:07 pm

Kris – Yes, most of these are still valid. But, stay subscribed as we’ll be doing some in depth stuff on Facebook and Timeline very soon.

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Crazy Ivan June 16, 2013 at 2:24 am

Hello Ian, what do you suggest to put on a homepage, if one has a facebook page ? I put some work into my homepage but I’m wondering if I should have put it all on facebook :(

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Ian June 17, 2013 at 1:18 pm

Ivan

Do you mean your wbesite homepage – presumably?

That should have your main news, music, a sign-up form and links to all your social sites.

Every musician should focus on their website and then build social profiles such as facebook after that.

Ian

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