I was listening to Radio 4 the other day – for non-UK readers that’s a BBC public service news and current affairs station – and heard an interviewee say that his company had spent £5 million this year with Buddy Media to create a Facebook presence and engage their fans.
I almost crashed the car! £5 million!
But, when I got back to the office, I looked them up and spent ages on their site seeing what they could teach me about Facebook music marketing.
If businesses are willing to give these people that kind of cash to work with them on promoting their brand in Social Media then they must be doing something right – surely? And, it looks like they know exactly what they’re doing.
But, the best bit is, they’ll tell you a lot of their methods and hand out their expertise for free if you just have a look around their site.
You’ll find two pdf’s and two recorded webinars to watch.
OK, so the resources are aimed at corporations that are using Facebook to promote a brand and build long-term interaction with their customers – but that’s exactly what you’re doing as a musician.
They might advocate giving away discount coupons or insider events to only Facebook fans of the brand, but that’s exactly what you should be doing on Facebook for your band and your music too.
The first pdf is entitled “10 ways to engage your fans” which talks about creating content, leveraging existing content, fan only offers and loads more – all of it applicable to your music marketing efforts.
The second pdf is called “The five most important metrics you should be tracking on Facebook”. Now, you might think this is less important and not as useful, but you’d be wrong! You need to know how people are using and interacting with your Facebook Fan page to give them more of what they want and less of what they don’t.
The image on the right shows you where on the Resources page of the Buddy Media site you need to look to find these two pdf’s. And, under each pdf download, you’ll also find a recorded webinar to watch which goes into more detail.
As I said at the start, if people are willing to give these guys millions to run their Facebook campaigns, it’s worth an hour or two of your time to go and see what they know that you can apply to your facebook music marketing efforts.
Here’s the links:
Buddy Media – Home page – have a look around at the whole thing. It’s revealing.
Buddy Media – Resources Page – links to both pdf’s and the webinars.
Buddy Media – “10 Ways to engage your fans” pdf – direct link.
Buddy Media – “The five most important metrics you should be tracking on Facebook” – direct link
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