by Admin on April 13, 2010
I just read about this minisite that Devo put up a few days ago and tweeted it, but thought I ought to leave a permanent post about it and just give a little more detail. It’s a brilliant piece of online music marketing. Why? Well, it’s a perfect example of fan acquisition, engagement and selling. [...]
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by Amanda on October 1, 2009
You already know that having your music available digitally is becoming more and more important in today’s DIY musician environment – essential really. As owners of an extensive music catalogue that we have for sale in a whole load of places, we can tell where our digital sales come from by looking at traffic and [...]
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by Admin on September 22, 2009
A Guest Post by Bas Grasmayer To the readers of the Make It In Music blog, I would like to present my paper looking into some of the best practices of the online promotion of new music releases. The paper identifies trends at play in the online practices of music promotion, looks at five different [...]
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by Amanda on June 17, 2009
One of the most important parts of your self-promotion is your mailing list and your relationship with the people on it. Getting people to sign up and provide you with their contact details enables you to reach them directly for a whole host of reasons and create that genuine relationship between you and them. This [...]
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by Ian on June 12, 2009
I’m posting this because once again I’ve been inspired by something on Ariel Hyatt’s blog – a new post entitled ‘Increasing the Frequency of Purchases’ If you read our blog you’ll know that we think she writes a lot of great information and that we follow her blog. So, check her post out, but what [...]
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by Ian on June 10, 2009
Heads Up! You may or may not be aware of this already, and you might agree with the policy change or not – opinion seems divided. But, whichever side of the fence you’re on, this is a critical opportunity for all facebook users, which will apply particularly to bands and artists. This Saturday at 12.01 [...]
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