My return to the front line of music management and major label artists has given me a number of insights into how things have changed over the last five years. Some of the changes are the same for every artist, from the DIY musician to the global superstar – digital downloads, social media and increased [...]
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Everything you ever wanted to know about music industry agreements, all wrapped up in a free pdf. I’d always intended to write something along the lines of this guide, but now there’s really no need as this is great piece of work and does the job as well as I could – probably better. Whether [...]
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Want to know the state of the music industry right now and where it’s headed? Want to know what some of the sharpest marketing minds in the world think are the things that matter in the future of music? If so, I’d take the time to read this presentation from J. Walter Thompson. These people [...]
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You need to learn what the music business is all about, right? And you need to learn from people who actually know what they’re talking about? If that’s you, read on. Knowing how the music business works will help you chart your way through it and tell you what you need to learn to promote [...]
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In ‘Part 1’ we looked at why you should be building a mailing list of fans and some of the basic ways of going about that, both online and at gigs. This second part is a look at what options you have in setting up your mailing list, in which will decide that it must [...]
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