Want to know the state of the music industry right now and where it’s headed? Want to know what some of the sharpest marketing minds in the world think are the things that matter in the future of music? If so, I’d take the time to read this presentation from J. Walter Thompson. These people [...]
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You need to learn what the music business is all about, right? And you need to learn from people who actually know what they’re talking about? If that’s you, read on. Knowing how the music business works will help you chart your way through it and tell you what you need to learn to promote [...]
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In ‘Part 1’ we looked at why you should be building a mailing list of fans and some of the basic ways of going about that, both online and at gigs. This second part is a look at what options you have in setting up your mailing list, in which will decide that it must [...]
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So, another year comes to an end – and, for us, the first year of our blog and our efforts to spread a little of our hard earned wisdom and expertise in the music business. We feel that we started well when we launched in March but tailed off in the last four months -but [...]
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