by Admin on April 28, 2011
This is a second guest post from the very knowledgeable Nick Lewis. Nick is MD of online mastering studio Brighton Mastering. It’s easy to hear stories about Michelle Shocked being discovered thanks to a warped dictaphone recording and Justin Bieber’s YouTube genesis and think that your music will shine through even the most woeful of [...]
by Ian on September 23, 2010
Whether you’re a long time subscriber or new to Make It In Music, I hope you know from the site and our tweets that we are working on a total revamp of the site. When it’s complete, the site will have a whole new look, lots more content and much more focused particular training to [...]
by Ian on August 15, 2010
You’ll probably know that I’m a great fan of the ramblings of Bob Lefsetz. I heartily recommend that you sign up to his newsletter. In one of his posts this week he referred back to an interview with Jerry Greenberg on Bite Me! in which Jerry makes a major statement on how to build your [...]
by Admin on April 13, 2010
I just read about this minisite that Devo put up a few days ago and tweeted it, but thought I ought to leave a permanent post about it and just give a little more detail. It’s a brilliant piece of online music marketing. Why? Well, it’s a perfect example of fan acquisition, engagement and selling. [...]
by Ian on February 3, 2010
I saw the email below quoted earlier today in Bob Lefsetz’s Mailbag round-up. This isn’t on his site – you get it if you are on the mailing list. You know I love Bob’s perspective on the state of the industry and I often tweet his posts (I strongly recommend that you sign up to [...]
by Ian on January 17, 2010
I have unashamedly stolen this from Frank Kern – a much respected internet marketer – who put it on his blog a few days ago. I’m not going to apologise too much as I felt that the content of the video is so applicable to the people who read this blog that it’s worth having [...]
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