Building an email list of fans is the single most important thing an artist can do for their marketing and promotion efforts. We position that rule at the very heart of the advice that we give to musicians on this site. We also spend a lot of time convincing our label clients that it is more […]
Continue readingOur last post was all about the best software and methods you should use for building your band mailing list. Although our best pick is Aweber (read the post to see why!), one of our mild criticisms of Fanbridge has just bee fixed. With the launch of the Fanbridge Fan Collector uses of Fanbridge for […]
Continue readingIn ‘Part 1’ we looked at why you should be building a mailing list of fans and some of the basic ways of going about that, both online and at gigs. This second part is a look at what options you have in setting up your mailing list, in which will decide that it must […]
Continue readingI just got back from two weeks holiday and cleared out my inbox – well over 1000 emails, including over a hundred from artists asking me to check them out. I try to check out all the bands who send me mail – both to us for this site and also people checking in with […]
Continue readingOne of the most important parts of your self-promotion is your mailing list and your relationship with the people on it. Getting people to sign up and provide you with their contact details enables you to reach them directly for a whole host of reasons and create that genuine relationship between you and them. This […]
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