Category Archives for "Facebook Music marketing"
So, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you. They don’t care that you’ve paid them to get all those likes either! Despite the fact that Facebook have happily pointed out for years that all businesses […]Continue reading
Steve wrote a great introduction to analytics for musicians a few months ago, which I’ve just updated and added in some extra links. Start there before reading this ‘Analytics for Musicians – Part 2′. Once you’re au fait with the concept of looking at data about your online activity this post should add a few […]Continue reading
Yes, it upsets me to call the musician part of myself a ‘Brand‘. It sounds so corporate, but that’s the nature of the business. All areas of commerce are now moving towards and using similar techniques of promotion so advice can be taken from other forms of marketing. Therefore a common language that works across […]Continue reading
I’m very short of tech skills! That’s an issue today as I need to make sure that I don’t fall foul of the overnight Facebook Fan Page SSL changes. If I do, come tomorrow, parts of our Fan Page will be disabled. Maybe yours will too? It made me think that it’s worth bearing in […]Continue reading
This is a guest post. Chris Rockett is a musician and music marketing consultant from London who uses Direct-to-Fan marketing tactics to help level the playing field between DIY musicians and major label artists. Feel free to follow along on his Music Marketing Blog or Facebook Page. A common email I get from up and […]Continue reading
There is a way to use the new Facebook photo strip and photo viewer to maximise the engagement of your fans on your Facebook Fan page. You can effectively use them as free adverts for whatever you might want to send your fans to look at off Facebook. We’ll look at how in a moment. […]Continue reading