10 Key Steps You Must Take To Succeed In The Music Business!
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Latest Posts from the Blog
Why A Fan Mailing List Is Essential
Building an email list of fans is the single most important thing an artist can do for their marketing and promotion efforts. We position that rule at the very heart of the advice that we give to musicians on this site. We also spend a lot of time convincing our label clients that it is more important than their YouTube views, Facebook, Twitter and Instagram followers, a [...]
Facebook Like Gate – The Secret Return of A Marketing Super Tool
You used to be able to use a Facebook like gate to force someone (a potential fan) to 'like' your Facebook page in return for something free - a track download or similar. But, in August 2014, Facebook decided to prevent the functionality that allowed the like gate and since November 5th it has been banned. This was a very big issue for many music marketers who had been u [...]
Make It On Soundcloud
There are a core set of sites that every aspiring musician should be using to help build a fanbase and spread the word about their music. Facebook, YouTube, Twitter and Instagram are obvious choices, but many musicians forget about the one social site that is driven by music alone - Soundcloud. It's true that music is a core part of YouTube and the place that many people [...]
Facebook Just Screwed You - Again
So, Facebook has now decided that all those fans you took years getting to ‘like’ your Fan Page for your music don’t really want to hear from you. They don’t care that you’ve paid them to get all those likes either! Despite the fact that Facebook have happily pointed out for years that all businesses and brands, and therefore musicians, will benefit from having [...]
Most Popular Posts
How should you approach a record label or manager?
What's the best way to get the attention of a music industry executive when sending in a demo? Just picture their usual response - a cursory glance at a web page or a CD tossed in the bin without being listened to. I can't begin to tell you how many thousands of demos I've not listened to - and I'm confident that I have never missed a great demo in doing so. If you've [...]
10 Key Steps you must Take to Succeed in the Music Business
Finally, we get to launch the site. It's taken at least three months longer than expected and it may well be a little wobbly and scruffy for a while whilst we get our heads around how Wordpress works! Bear with us, please. It might not look like we have done a lot, seeing as this is a simple blog with just the one post so far. But, I promise, we have done a hell of a lot [...]
Do you need a Licence for a Cover Song?
Using someone else's hit song has often been a way for a new act to get heard and recognised. Covering someone else's material or song isn't so much of a problem when performing live, but if you want to record and distribute that song as a record or a download, you're going to need permission from the song's publisher. Starting at the beginning, many musicians won't under [...]
How to build your fanbase - and why the end of the traditional model is a good thing.
You'll probably know that I'm a great fan of the ramblings of Bob Lefsetz. I heartily recommend that you sign up to his newsletter. In one of his posts this week he referred back to an interview with Jerry Greenberg on Bite Me! in which Jerry makes a major statement on how to build your fanbase. It almost passed me by but the more I thought about it, the more I realised t [...]