10 Key Steps You Must Take To Succeed In The Music Business!
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Latest Posts from the Blog
Facebook Video Profiles For Musicians and Instant Social Videos
A little over a year ago, with two old friends, I launched an album cover art app that helps musicians make album cover art using their iPhone or iPad. It's been a huge success with well over 100,000 users, a few awards and, most of all, a group of DIY musicians who really appreciated what we did and that we did it for them. So, thanks to you for embracing it, using it a [...]
How to Make Professional Sleeve Artwork in Minutes
Every musician releasing their music through iTunes, Spotify, Bandcamp, on their own site or even just uploading to a site like SoundCloud, needs to have sleeve artwork for the release. And that artwork needs to be the very best that they can create given the limitations of their skills, time and budget. [...]
Why A Fan Mailing List Is Essential
Building an email list of fans is the single most important thing an artist can do for their marketing and promotion efforts. We position that rule at the very heart of the advice that we give to musicians on this site. We also spend a lot of time convincing our label clients that it is more important than their YouTube views, Facebook, Twitter and Instagram followers, a [...]
Facebook Like Gate – The Secret Return of A Marketing Super Tool
You used to be able to use a Facebook like gate to force someone (a potential fan) to 'like' your Facebook page in return for something free - a track download or similar. But, in August 2014, Facebook decided to prevent the functionality that allowed the like gate and since November 5th it has been banned. This was a very big issue for many music marketers who had been u [...]
Most Popular Posts
How should you approach a record label or manager?
What's the best way to get the attention of a music industry executive when sending in a demo? Just picture their usual response - a cursory glance at a web page or a CD tossed in the bin without being listened to. [...]
10 Key Steps you must Take to Succeed in the Music Business
Finally, we get to launch the site. It's taken at least three months longer than expected and it may well be a little wobbly and scruffy for a while whilst we get our heads around how Wordpress works! Bear with us, please. It might not look like we have done a lot, seeing as this is a simple blog with just the one post so far. But, I promise, we have done a hell of a lot [...]
Do you need a Licence for a Cover Song?
Using someone else's hit song has often been a way for a new act to get heard and recognised. Covering someone else's material or song isn't so much of a problem when performing live, but if you want to record and distribute that song as a record or a download, you're going to need permission from the song's publisher. Starting at the beginning, many musicians won't under [...]
How to build your fanbase – and why the end of the traditional model is a good thing.
You'll probably know that I'm a great fan of the ramblings of Bob Lefsetz. I heartily recommend that you sign up to his newsletter. In one of his posts this week he referred back to an interview with Jerry Greenberg on Bite Me! in which Jerry makes a major statement on how to build your fanbase. It almost passed me by but the more I thought about it, the more I realised t [...]